1) Business Basics (Context)

1. What is your business name?
2. What do you sell? (services/products)
3. What problem do you solve?
4. What outcome do customers get?
5. What makes you different from competitors?
6. Where are you located and what areas do you serve?
7. Are you local, regional, national, global?
8. What stage are you in? (new / growing / mature)
9. What are your top 3 priorities right now?

2) Target Customer (ICP)

1. Who is your ideal customer? (job title, company size, industry)
2. Who is NOT a good fit?
3. What triggers someone to buy from you?
4. What pain points do they complain about?
5. What do they think they need vs what they actually need?
6. What objections do they have before buying?
7. What do they value most? (speed, quality, price, trust, convenience)